Play isn't just for kids

The most successful creatives embrace play. They work on projects that give them joy, and mix them with understanding of audience needs.

Meanwhile, others try to emulate their success by duplicating their final product.

They can’t.

They’re missing the secret ingredient of play, which adds a dimension of creativity that cannot be directly emulated.

I’ve been trying to apply this lesson personally, as I’ve been experimenting with animation as a way to bring playfulness into my creative projects.